Critical Issues in Tourism Co-Creation

Explore the intricate dynamics of tourism with "Critical Issues in Tourism Co-Creation," edited by Thi Phi Giang and published by Taylor & Francis Ltd in 2021. This insightful hardback volume, comprising 108 pages, delves into the multifaceted nature of co-creation in tourism, moving beyond conventional business, management, and marketing viewpoints. Instead, it uncovers the complex and critical episodes that shape the co-creation process within the tourism sector. Ideal for scholars, practitioners, and anyone interested in understanding the evolving landscape of tourism, this book offers a fresh perspective on how collaborative efforts can drive innovation and value. Discover the essential themes and discussions that are transforming the way we view tourism co-creation today.