Creating Powerful Brands

Discover the essential insights of brand management with "Creating Powerful Brands" by Leslie de Chernatony. Published by Taylor & Francis Ltd in 2017, this fourth edition spans 510 pages and serves as an invaluable resource for anyone interested in mastering the art of branding. This comprehensive textbook is filled with over 50 real-world examples of successful marketing campaigns, making complex concepts accessible and engaging. Whether you're a student, a marketing professional, or a business owner, this book will equip you with the tools needed to create and sustain powerful brands in today's competitive marketplace. Enhance your understanding of brand name products and product management with this essential guide that combines theory with practical application.