Contemporary Issues in Digital Marketing

Discover the evolving landscape of digital marketing with Contemporary Issues in Digital Marketing by Eldad Sotnick-Yogev. Published in 2018 by Libri Publishing, this insightful paperback spans 350 pages and delves into the complexities of digital marketing, an area that remains in its infancy despite the widespread use of digital technologies.

This book offers a comprehensive exploration of digital marketing's true essence, featuring contributions from both academics and seasoned practitioners. It aims to clarify the often ambiguous terminology surrounding digital marketing and provides readers with valuable insights into the current realities of the field. Whether you're a marketing professional or a curious learner, this book is an essential resource for understanding the dynamic world of digital marketing.