Classical Rhetoric and Modern Public Relations

Explore the intersection of ancient wisdom and contemporary communication with Classical Rhetoric and Modern Public Relations by Taylor & Francis Ltd. Published in 2012, this insightful hardback edition spans 208 pages, delving into the profound impact of Isocratean rhetoric on today's public relations landscape. The author meticulously illustrates how the principles of Isocratean rhetoric serve as a valuable guide for modern practitioners in various fields, including ethics, persuasion, education, and strategic planning. Furthermore, this book addresses the relevance of new media and postmodern practices, while examining critical paradigms such as excellence theory, communitarianism, and the fully functioning society theory. Perfect for students, professionals, and anyone interested in enhancing their understanding of effective communication strategies, this book is a must-read for those looking to bridge the gap between classical rhetoric and modern public relations.