Chief Marketing Officers at Work

Discover the insights and strategies from the forefront of marketing with Chief Marketing Officers at Work by Josh Steimle. Published by APress in 2016, this 1st edition paperback spans 330 pages and features exclusive interviews with some of the most influential Chief Marketing Officers (CMOs) in the industry. Learn from the experiences of leaders like Linda Boff from GE, Jeff Jones of Target, and Kenny Brian from Harvard Business School, alongside dynamic figures from innovative startups such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. This book is an essential resource for anyone looking to understand the evolving role of CMOs and the strategies that drive successful marketing in today’s competitive landscape.