Business Policy and Strategy

Discover the essential guide to corporate strategy in Business Policy and Strategy by Cheryl Van Deusen. Published by Taylor & Francis Ltd in 2007, this comprehensive 7th edition spans 262 pages and delves into the intricate functions of marketing, production, operations, and finance. This insightful book not only teaches you how to formulate, implement, and evaluate effective corporate strategies but also reviews both basic and alternative strategy policies. Through engaging case studies, you will gain a deeper understanding of strategic concepts and their practical applications. Additionally, this resource provides valuable decision-making tools to help identify and tackle strategic problems. Perfect for students and professionals alike, Business Policy and Strategy is a must-have for anyone looking to enhance their knowledge in business management and strategic planning.