Business of Research

Discover the fascinating journey of the RCA VideoDisc in Business of Research by Margaret B. W. Graham. This insightful book, published by Cambridge University Press in 1989, offers a unique glimpse into the intricate world of science-based innovation at RCA Laboratories. Over the course of 274 pages, Graham meticulously details how RCA transformed consumer electronics through a groundbreaking research and development initiative that lasted fifteen years. Delve into the complexities of corporate innovation and understand the historical context of American technological advancement in the postwar era. Perfect for enthusiasts of business, economics, and American history, this engaging narrative not only highlights the technical challenges faced by RCA but also showcases the company’s significant impact on the industry. Whether you're a student, a professional, or simply a curious reader, Business of Research is an essential addition to your collection.