• Book cover of: Brand Management in a Co-Creation Perspective. By: Heidi Hansen

Brand Management in a Co-Creation Perspective

Heidi Hansen

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Autorius Heidi Hansen
Žanras Commerce
Leidimo metai 2023 m.
Puslapių skč. 194 psl.
Viršelis Minkštas viršelis
ISBN 9780367504977
Kategorijos Tirdzniecība

Brand Management in a Co-Creation Perspective

This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature.

Book cover of: Brand Management in a Co-Creation Perspective. By: Heidi Hansen

Brand Management in a Co-Creation Per...

€50,92
€50,92 €52,49