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Big Data and Innovation in Tourism, Travel, and Hospitality
Managerial Approaches, Techniques, and Applications
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€147,24
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€169,33
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Līdz Marianna Sigala
Apraksts
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism.
Big Data and Innovation in Tourism, Travel, and Hospitality