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Big Data Analytics
Applications in Business and Marketing
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€48,99
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€57,32
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Līdz Kiran Chaudhary
Apraksts
The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.
Big Data Analytics