Behavioral Economics

Discover the fascinating world of behavioral economics in Behavioral Economics by Floris Heukelom, published by Cambridge University Press in 2015. This insightful paperback delves into the theories, key theorists, and historical contexts that shaped this innovative field. With 238 pages of engaging content, Heukelom illustrates how behavioral economics has emerged as a transformative force, fundamentally reshaping the principles that have underpinned economics for nearly two centuries.

Explore how psychological aspects influence economic decision-making and gain a deeper understanding of the reorientation of economic foundations in this essential read for students, professionals, and anyone interested in the intersection of psychology and economics. Enhance your knowledge and perspective with this comprehensive guide to the evolution of behavioral economics.