Audience in Everyday Life

Living in a Media World

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222 psl.

2003 m.

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Svītrkods: 9780415942591
Apraksts

This text argues that a media audience cannot be studied in front of the television alone - their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life.