Audience Analysis

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176 psl.

1997 m.

Minkštas viršelis

Svītrkods: 9780761910022
Apraksts

Denis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.