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Artificial Intelligence in Marketing
Review of Marketing Research
Pārdošanas cena
€111,00
Regulārā cena
€138,75
Vienības cena
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Līdz Naresh K. Malhotra
Apraksts
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
Artificial Intelligence in Marketing