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Artification of Luxury Fashion Brands
Synergies, Contaminations, and Hybridizations
Palgrave Studies in Practice: Global Fashion Brand Management
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Līdz Marta Massi
Apraksts
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels.
Artification of Luxury Fashion Brands