AI First

Discover the transformative impact of artificial intelligence on branding and marketing in the next five years with AI First by Adam Brotman and Andy Sack. Published by Harvard Business Review Press in 2025, this insightful hardback spans 208 pages and delves into the rapid advancements of AI technology. The authors share invaluable insights, including a compelling perspective from OpenAI CEO Sam Altman, who predicts that 95 percent of tasks currently handled by agencies, strategists, and creative professionals will be revolutionized by AI. This book is essential for marketers, business leaders, and anyone eager to understand how AI will reshape the landscape of branding. Equip yourself with the knowledge to stay ahead in a rapidly evolving market. Don’t miss your chance to explore the future of marketing with AI First.