Advertising to Children on TV

Content, Impact, and Regulation

Pārdošanas cena €161,00 Regulārā cena €196,42
Pristatymas gali užtrukti 2-3 sav.

BEZMAKSAS piegāde

224 psl.

2004 m.

Kietas viršelis

Svītrkods: 9780805844887
Apraksts

The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In