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Advertising, the Media and Globalisation
A World in Motion
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€161,00
Regulārā cena
€196,42
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Līdz Sinclair, John
Apraksts
This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.
Advertising, the Media and Globalisation