Advertising Cultures

Gender, Commerce, Creativity

Culture, Representation and Identity series

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184 psl.

2003 m.

Minkštas viršelis

Svītrkods: 9780761961987
Apraksts

The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.