22% izslēgts
AdValue
Pārdošanas cena
€206,00
Regulārā cena
€263,68
Vienības cena
/
Nav pieejams
Līdz Leslie Butterfield
Apraksts
Provides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA and leading advertising experts, this book offers a quantitative approach to gauging advertising performance.
AdValue