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$10 Trillion Prize
Captivating the Newly Affluent in China and India
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Apraksts
It is the dawn of the emerging consumer: Are you ready? By 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies selling to them. This book provides a comprehensive profile of the emerging middle-class households - 300 million strong - that will change the global marketplace.
$10 Trillion Prize