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Analysis of Michael E. Porter's Competitive Strategy

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Līdz Pdraig Belton
Pristatymas gali užtrukti 2-3 sav.

BEZMAKSAS piegāde

128 lapas

2017 gads

Mīkstais vāks

Svītrkods: 9781912128808
Apraksts

First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.
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