Strategic Social Marketing

Pārdošanas cena €74,40 Regulārā cena €96,72

BEZMAKSAS piegāde

2 ir noliktavā

Jeff French

576 lapas

2019 gads

Mīkstais vāks

Svītrkods: 9781526446046

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.