Tilt

Shifting Your Strategy from Products to Customers

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BEZMAKSAS piegāde

N. Dawar

240 psl.

2013 m.

Kietas viršelis

Svītrkods: 9781422187173
Apraksts

States that most companies are still looking for competitive advantage where it used to be - in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift - and the companies that leverage this change will win out in the end.