Strategic Social Marketing

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2 ir noliktavā

BEZMAKSAS piegāde

Jeff French

576 lapas

2019 gads

Mīkstais vāks

Svītrkods: 9781526446046
Apraksts

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.