Service Management and Marketing

Pārdošanas cena €73,14 Regulārā cena €95,08

BEZMAKSAS piegāde

3 noliktavā, gatavs nosūtīšanai

Christian Grnroos

544 lapas

2015 gads

Mīkstais vāks

Svītrkods: 9781118921449

* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.