• Book cover of: Professional Services Marketing

Professional Services Marketing

William Winston

€80,25
€80,25 Izpārdošana

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Autorius William Winston
Kalba Anglų k.
Leidimo metai 1993 m.
Puslapių skč. 146 psl.
Viršelis Minkštas viršelis
ISBN 9781560242413

Professional Services Marketing

This text provides an introduction to the major issues and concepts in professional service marketing, as well as strategic guidance to professionals new to marketing. The author outlines the characteristics and difficulties involved in managing and marketing professional services.

Book cover of: Professional Services Marketing

Professional Services Marketing

€80,25
€80,25