The Process

Discover the creative journey behind branding with Process by the Brand Identity Group Staff. Published in 2017 by The Brand Identity Group Ltd, this captivating paperback features 244 pages filled with unused and unseen ideas, concepts, mockups, and sketches that emerged during the branding process.

Explore a diverse array of projects from renowned studios such as Bienal, Collins, DesignStudio, DIA, Franklyn, Hype Type Studio, Passport, POST—, Public-Library, SocioDesign, Vertigo, and Yuta Takahashi. Each project offers a unique insight into the innovative thinking and artistic exploration that shapes successful brand identities.

This book is an essential resource for graphic arts enthusiasts, designers, and anyone interested in the behind-the-scenes work that contributes to impactful branding. Dive into the world of creativity and elevate your understanding of the branding process with Process.