22% izslēgts

Positioning: The Battle for Your Mind

€21,99 €28,15
Līdz Al Ries
35 noliktavā, gatavs nosūtīšanai

BEZMAKSAS piegāde

224 lapas

2001 gads

Mīkstais vāks

Svītrkods: 9780071373586
Apraksts

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
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