New infotainment Technologies in the Home

Discover the fascinating world of home infotainment technologies with New Infotainment Technologies in the Home, a comprehensive exploration authored by experts in the field. Published by Taylor & Francis Inc in 1996, this hardback edition spans 300 pages and delves into the multifaceted aspects of how consumers interact with new information technologies at home.

This insightful text takes a multidisciplinary approach to examine consumer adoption and usage of Information Technology (IT). It also highlights the marketing strategies employed by IT companies to effectively reach their audience, alongside the public policies designed to protect and assist consumers in navigating this evolving landscape. Ideal for anyone interested in the intersection of technology, consumer behavior, and policy, this book is a must-read for understanding the dynamics of infotainment in modern households.