Marketing Research Methods

Pārdošanas cena €73,20 Regulārā cena €95,16

BEZMAKSAS piegāde

8 noliktavā, gatavs nosūtīšanai

Mercedes Esteban-Bravo

882 lapas

2021 gads

Mīkstais vāks

Svītrkods: 9781108792691

Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.