• Book cover of: Marketing Issues in Pacific Area Tourism

Marketing Issues in Pacific Area Tourism

Chris Ryan

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Autorius Chris Ryan
Kalba Anglų k.
Leidimo metai 1997 m.
Puslapių skč. 128 psl.
Viršelis Minkštas viršelis
ISBN 9780789003102

Marketing Issues in Pacific Area Tourism

Exposes western researchers to the complexities of tourism marketing issues in the Pacific region by stressing the importance of understanding the heterogeneous nature of Asian culture when analysing tourist behaviour and motivation. Eight articles discuss outbound markets travellers from Taiwan, Japan.

Book cover of: Marketing Issues in Pacific Area Tourism

Marketing Issues in Pacific Area Tourism

€39,89
€39,89