The Libidinal Economy of China

Explore the intriguing intersection of consumer culture and femininity in "Libidinal Economy of China" by Perry Johansson Vig. Published in 2015 and spanning 152 pages, this insightful book examines the evolution of Chinese consumerism during the 1990s, with a particular emphasis on advertising's influence on perceptions of female beauty. Vig delves into the nuanced relationship between Chinese nationalism and the complex anxieties surrounding femininity, offering a unique perspective on how these elements interplay within contemporary society. This study is not just about the aesthetics of beauty, but also serves as a theoretical investigation into the libidinal economy of an imagined China. By linking femininity to broader geopolitical dynamics, Vig invites readers to rethink their understanding of sexuality and identity within a global context. Perfect for those interested in economics, gender studies, and cultural analysis, this book is a must-have for your collection.