Legacy and In-Memory Fundraising

Discover the essential resource for fundraising professionals in "Legacy and In-Memory Fundraising" by Claire Routley. Published in 2018, this comprehensive textbook spans 304 pages and serves as a vital guide for anyone involved in fundraising, particularly those focusing on legacy giving. Whether you are a senior charity staff member, a chief executive, or a trustee, this book provides invaluable insights into developing effective legacies strategies. The latest edition includes new chapters that delve into In-Memory Fundraising and the impact of Digital Communications, making it a must-read for modern fundraising practices. Enhance your knowledge and strategies with this authoritative text, perfect for anyone looking to excel in the field of fundraising.