Leading Digital Strategy

Discover the essential models and tools to enhance your customer-centric strategy and propel your digital initiatives forward in Leading Digital Strategy by Christopher Bones. Published by Kogan Page Ltd in 2015, this insightful paperback spans 240 pages, offering a comprehensive guide for leaders and managers navigating the complexities of digital media and management information systems. Whether you're aiming to boost success in business or enhance your leadership skills, this book provides actionable insights and practical strategies to thrive in the digital landscape. Equip yourself with the knowledge to lead effectively and drive meaningful change in your organization.