Identity and Capitalism

Explore the intricate relationship between identity and capitalism in Marie Moran's insightful book, Identity and Capitalism. Published in 2014, this compelling work delves into the evolution of personal identity, challenging the prevalent belief that it has always been a fundamental aspect of human experience. Moran argues that our contemporary understanding of identity is a product of the consumption boom that characterized the late 20th century. With 208 pages of thought-provoking analysis, this book is essential for anyone interested in the fields of psychology, sociology, and economic theory. Discover how capitalism has shaped our identities and the implications of this transformation in today's society. Perfect for students, scholars, and curious readers alike, Identity and Capitalism invites you to rethink the narratives we hold about ourselves and our place in the world.