Events as a Strategic Marketing Tool

Discover the transformative power of events in marketing with Events as a Strategic Marketing Tool by Doroth Gerritsen. This updated edition, published in 2020, serves as an essential resource for both students and professionals in the fields of leisure, tourism, and events. Spanning 256 pages, it offers a rich collection of internationally relevant examples that illustrate how events can effectively contribute to achieving strategic marketing objectives. Whether you're looking to enhance your understanding of event planning or seeking innovative strategies to elevate your marketing efforts, this book provides a comprehensive insight into the integral role of events in strategic planning. Don't miss out on this invaluable guide that bridges theory and practice in the dynamic world of marketing.