Digital Marketing

Discover the essential insights of Digital Marketing by Paulo Pires, a comprehensive guide published by Taylor & Francis Ltd in 2024. Spanning 294 pages, this hardback edition is designed to equip readers with practical knowledge across a variety of critical topics. Delve into strategy and planning, understand consumer behavior, and enhance your skills in marketing research and data analysis. Explore the nuances of B2B marketing and international marketing, while also mastering communications and sales team management. Whether you are a seasoned marketer or just starting, this book serves as a valuable resource for anyone looking to thrive in the dynamic world of digital commerce. Elevate your marketing expertise with insights that are both actionable and relevant in today's fast-paced environment.