Dictionary of Marketing

Pārdošanas cena €23,39 Regulārā cena €30,40

BEZMAKSAS piegāde

1 ir noliktavā

Charles Doyle

544 lapas

2016 gads

Mīkstais vāks

Svītrkods: 9780198736424

A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.