Destination Marketing

Pārdošanas cena €61,19 Regulārā cena €79,54

BEZMAKSAS piegāde

1 ir noliktavā

Steven Pike

336 lapas

2020 gads

Mīkstais vāks

Svītrkods: 9780367469542

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.