Customer Engagement and Digital Business

Discover the transformative insights in Customer Engagement and Digital Business, authored by experts in the field. Published by Taylor & Francis Ltd in 2025, this hardback edition spans 258 pages and delves into the ever-evolving dynamics of customer engagement in today's digital landscape.

This essential read provides scholars, strategists, and digital innovators with the conceptual clarity and practical foresight necessary to connect meaningfully with empowered, tech-savvy consumers. Explore the intersection of technology, social trends, and ethical considerations as you enhance your understanding of effective customer engagement strategies. Perfect for anyone looking to thrive in the world of digital business, this book is a must-have for your professional library.