Consumer Behaviour

Discover the intricacies of Consumer Behaviour with the latest 5th Revised Edition by Zubin Sethna, published by Sage Publications Ltd in 2023. This comprehensive textbook spans 616 pages and offers an insightful exploration of consumer psychology and decision-making processes. With an accessible writing style and engaging examples, Sethna effectively demystifies complex concepts, making them easy to understand for students and professionals alike. Enhanced with a variety of learning features, this book serves as an essential resource for anyone looking to deepen their understanding of consumer trends and behaviors. Whether you're a marketing student or a seasoned professional, "Consumer Behaviour" is your key to unlocking the secrets of what drives consumer choices in today's marketplace.