Building Strong Brands

Regulārā cena €24,99
Express sūtījums (2-3 darbdienas)

David A. Aaker

400

2010

Paperback / softback

Simon & Schuster Ltd

Svītrkods: 9781849830409

Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.