Brick by Brick

Discover the remarkable journey of resilience and innovation in Brick by Brick by David Robertson. Published in 2014, this insightful book delves into the challenges faced by the iconic Danish company LEGO, which teetered on the brink of collapse in 2003. With 320 pages of compelling narrative, Robertson unveils how this family-owned business, once a symbol of success, struggled to adapt to a rapidly evolving market. Through detailed analysis and engaging storytelling, Brick by Brick illustrates the corporate turnarounds that revived LEGO and transformed it into a global phenomenon. Perfect for business enthusiasts and LEGO fans alike, this book offers valuable lessons on resilience, innovation, and the power of creativity in overcoming adversity. Don’t miss the chance to explore the captivating history of one of the world’s most beloved toy brands.