Brand Gap, The
Regulārā cena
€40,99
Vienības cena
/
Nav pieejams
Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
Brand Gap, The
