Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.
Brand Culture
Parastā cena
€66,68
Akcijas cena
€66,68
Parastā cena
€68,74
Vienības cena/ izmantojot
Izvēloties šo opciju, tiks atsvaidzināta visa lapa.