Before You Know It

Discover the fascinating insights of John Bargh in his thought-provoking book, Before You Know It. Published in 2018 and spanning 352 pages, this compelling read delves into the powerful influence of our subconscious on our everyday decisions. Bargh explores the profound question: if we truly understood how our unconscious mind operates, could we gain a deeper understanding of ourselves? From the seemingly trivial choices we make, like checking a dating app or selecting a cup of coffee, to significant decisions such as whom to vote for, our unconscious mind plays a pivotal role in shaping our thoughts, feelings, and actions. Join Bargh on this enlightening journey to uncover the hidden forces that drive our behavior and learn how to harness this knowledge for personal growth. Perfect for anyone interested in psychology and self-discovery, Before You Know It is a must-read that will change the way you view your own mind.