Advertising Media Workbook and Sourcebook

Discover the essential guide to mastering advertising media planning with the Advertising Media Workbook and Sourcebook by Larry Kelley. Published by Taylor & Francis Ltd in 2018, this comprehensive resource spans 380 pages and is now in its 4th edition. This unique workbook combines clear explanations of advertising media sources and calculations with practical, real-world examples from leading advertising and media companies. Whether you are a student or a professional looking to enhance your skills, this book is designed to provide you with the tools you need to navigate the complexities of advertising media planning effectively. Equip yourself with the knowledge to excel in this dynamic field and take your advertising strategies to the next level.