• Book cover of: Advertising Management. By: Donald W. Jugenheimer

Advertising Management

Donald W. Jugenheimer

€240,49
€240,49 Izpārdošana

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Kalba Anglų k.
Leidimo metai 2016 m.
Puslapių skč. 232 psl.
Viršelis Kietas viršelis
ISBN 9781138178199

Advertising Management

Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.

Book cover of: Advertising Management. By: Donald W. Jugenheimer

Advertising Management

€240,49
€240,49