The Transitory Museum

Explore the intriguing intersection of art and commerce in Emanuele Coccia's enlightening book, Transitory Museum. Published in 2018 and spanning 140 pages, this thought-provoking work delves into the evolving relationship between art galleries and retail spaces. Coccia challenges the traditional divide that has long separated art from commerce, revealing how contemporary museums and innovative stores are merging to create new modes of display.

At the heart of this evolution is 10 Corso Como, a pioneering establishment in Milan founded by fashion editor Carla Sozzani. Through insightful analysis, Coccia illustrates how financial pressures on museums and the creative potential of shopping centers are reshaping our understanding of art consumption and appreciation. Perfect for art enthusiasts, retail professionals, and anyone interested in the future of cultural spaces, Transitory Museum offers a compelling narrative that invites readers to reconsider the boundaries of art and commerce.